Arsenal

Although they have a very active fan base, Arsenal wanted to see higher engagement in the digital experiences they offered. We were asked to redesign arsenal.com followed by the redesign and build of their mobile apps. As a strategic partner to the club since 2010, we had come to know the challenges and opportunities they faced.

1. Better use: create an experience that will be sustained in its appeal to Arsenal’s large following.
2. International & local: cater to a global fan base that has varying behaviours and ways of supporting the club in different localities but similar levels of devotion.
3. Official channel: the interface had to serve as one of the club’s official voices with its tone and approach, and build on Arsenal’s heritage, which is central to the club’s image. 
4. Feel exceptional: given that supporters today have access to a near endless number of digital services for following a sport, the app had to stand out while not appearing to shout at fans or resorting to gimmicks.
5. Multiple integrations: develop the app with integrations to a number of third party services including identity management, video playback, and Opta data.
6. Separate phases: redesign arsenal.com then create a set of mobile apps in line with this.