A sweeping redesign to reduce churn and refocus on what Hayu does best – reality on demand.

Hayu users really love reality TV, but the subscription has to be worth it, and despite a great catalogue, users were finding it difficult to discover new content.

Do one thing well: originally, the service had an overabundance of features - playlists, short-form content, articles and a multitude of content filters but users just wanted to watch reality TV.

Drive interest in new genres of programming offered by recently acquired content rights.

Adapt a recently refreshed brand into a design system that works across digital devices. Reduce technical issues: deliver a service which is easier to manage, with less margin for error.

Our work on the new Hayu product consisted of two distinct projects. The first a 6-week discovery and concept piece where prototypes were tested with Hayu users and modified as we progressed. The resulting findings gave us enough evidence to achieve stakeholder buy-in and progress to a 14-week production project where design was refined and documented in detail for sprint-by-sprint delivery to the build team.

A streamlined product that does the heavy lifting for the audience, increases engagement, and encourages viewers to consume a wider range of content.