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ITV Box Office

A refreshing approach to pay-per-view

Entertainment

Strategy

As part of a new commercial direction for the broadcaster, ITV created Box Office, a channel where viewers can sign up for and watch live events. We were asked to lead the design and build of the digital site.

The challenge

Create a site for audiences to watch live events produced by the UK commercial broadcaster ITV.

Create a digital product that would deliver individual pay-per-view events while also building loyal relationships with viewers.
Manage complex rights entitlements and payment plans, which vary by region.
The user interface had to progress ITV’s marketing principles, which had been set by the business.
Drive new revenues for ITV to meet its business goals.

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Our approach

While the process was largely design-led, a significant portion of the work meant focusing on building a product which would meet the capabilities of the third-party payment system as well as registration for Sky TV. We created a series of designs which we then tested with the client. We iterated on these before going into design production and build.

The outcome

A beautiful, design-led product that focuses on building relationships with viewers.

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All work

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